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Private Label or White Label: Which Should You Choose?

Private Label or White Label: Which Should You Choose?

Posted by Kathy Sadowski on on Jul 11th 2022

BulkSkinCare.com is in the business of serving businesses.  The majority of our customers buy in bulk, wholesale, white label, or private label.  Below is a quick snapshot of our private label and white label services.  Private label or white label - which should you choose to best sell your products?

What is Private Labeling?

Do you need help creating a natural body care, CBD, or aromatherapy product, from selecting the ingredients to designing your own branded packaging?  We are ready to customize a product that is just right for you and your target market! 

  • Your can work directly with our Master Formulator to choose the right ingredients.
  • We have a Procurement Manager who can get your desired packaging at a great price.
  • We can help you customize your labels - including all the needed content with an eye-catching flare!

Private Label Examples:

Here are some examples of just a few of the plant-based and cruelty-free products we currently private label:

How Does Private Label Work?

Here is a quick overview of the steps taken:

  1. Determine your quantity, ingredients, and packaging.
  2. Then, we can customize your quote. If you accept the contract terms, we request you pay 50%.
  3. Next, you approve your product formulation samples.
  4. Then, we work with you to design your label.
  5. Your order is shipped, and you pay the balance due.

Private Label Advantages and Disadvantages:

  • Advantage: Customize it exactly how you want it!
  • Advantage: Large volumes = great unit pricing!
  • Advantage: Let the experts manage your procurement and production costs.
  • Disadvantage: A minimum of 500 units is required.
  • Disadvantage: Longer time period needed to design the product

What are White Label Products?

This is when you buy our Aromaland exact product formulations in our existing product bottles, but without our branded label. We can either apply your label in our facilities before shipping or send you the filled containers without labels.

White Label Examples:

  • Body care includes shampoo, conditioner, shower gelbar soapbath saltslotionmassage oil, and more.
  • Skin care products like serums, washes, toners, and creams.
  • CBD products including balms, lotions, tinctures, capsules, gummies, honey, bath bombs, serums, etc.

How Does Private Label Work?

Here are the steps:

  1. Determine your quantity. Bulk purchase pricing rates are available.
  2. Receive your quote. Accept terms and pay 50%.
  3. Design your label and send it to us if we are putting them on your bottles.
  4. Pay the balance due once the products are shipped to you!

White Label Advantages and Disadvantages:

  • Advantage: Don't have to spend the time or money designing a new product.
  • Advantage: Affordable with volume discounts.
  • Advantage: Higher profit margins
  • Disadvantage: Less customization than private labeling

Why choose Aromaland and BulkSkinCare.com for your private label / white label business needs?

Aromaland has been in business for over 35 years, with a special focus on B2B customers.  We have a large production facility with all the needed ingredients, expert formulators, and savvy procurement staff.  We will make a quality product at a competitive price that you will be proud to offer to your customers.

Let's get going so you can start selling your own merchandise!  For more information, contact Liliana:

purple@aromaland.com, 1-800-933-5267